New Duracell Optimum. Highest Performance AA Alkaline battery
Duracell's most innovative technology to date, the brand new Duracell Optimum alkaline battery features a new cathode system that delivers up to 30X Longer Life on some devices¹ or More Powerful Performance on other devices².
Longer Life: Duracell Optimum lasts longer than previous Duracell Alkaline batteries in many medium to high energy consumption devices³.
For example, the Fujifilm Instax mini 11 lets you take up to 600 photos⁴ with your camera⁴ or play longer with your XBOX Wireless Controller⁵.
More Powerful Performance: Duracell Optimum provides more powerful performance than other Duracell Alkaline batteries for higher efficiency in other devices² - eg.
Engines run faster in devices such as remote control cars. Your Black+Decker screwdriver works harder to assemble DIY furniture faster⁶.
Optimum Performance Meets Optimum Packaging
Duracell Optimum's new and innovative "book" shaped packaging features a resealable door and an internal organizer tray.
This means batteries no longer roll around in the kitchen drawer! Instead, your batteries are conveniently and securely stored until you're ready to use them.
And when the batteries run out, you can store them ready for recycling.
The packaging is 100% recyclable and contains 0% plastic.
Duracell Optimum. Longer Life¹ or More Powerful Performance²
Duracell Optimum batteries are produced in AA and AAA formats.
¹Longer life on AA-size batteries compared to the Minimum Average Time in the 2015 IEC Digital Camera test (www.iec.ch) OR more powerful performance in certain devices compared to other Duracell alkaline AA batteries.
Results may vary by device or usage pattern. For more information: www.duracell.info
³Provides longer Life in certain devices compared to other Duracell alkaline AA batteries. For more information: www.duracell.info
⁴The Fujifilm Instax mini 11 camera offers longer battery life compared to Duracell alkaline AA batteries.
Results may vary by device or usage pattern. For more information: www.duracell.info
⁵Provides longer battery life for Xbox Wireless Controller in Forza Motorsport 7 game compared to other Duracell alkaline AA batteries.
Results may vary by device or usage pattern. For more information: www.duracell.info
⁶Black and Decker BCF601C-XJ cordless screwdriver provides more battery power compared to other Duracell alkaline AA batteries.
Results may vary by device or usage pattern.